LICENSING NEWS

Jakks adds licence for DC heroes and villains

Published on: 17th February 2012

Jakks Pacific has signed a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute and market a line of novelty and large scale figures and plush based on the DC Comics superheroes and super villains.

CDI will launch the DC Comics product line in summer 2012 to coincide with the release of  The Dark Knight Rises – the final part of filmmaker Christopher Nolan’s Batman trilogy, which is scheduled to open in theaters on July 20.

“We are confident that JAKKS will bring its trademark creativity to this new toy line inspired by DC Comics supeheroes and super villains,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros.

The licence includes the right to include in the new figures and plush line products based on many other popular DC characters including Batman, Superman, Green Lantern, The Flash, The Joker and Darkseid.

“In bringing our own extensive expertise to the development and marketing of novelty figures, large scale figures and plush based on blockbuster action entertainment, Jakks makes a real contribution to the ongoing excitement surrounding The Dark Knight Rises and the broader DC Comics pantheon,” said John Blaney, executive vice president of marketing for CDI, a division of Jakks Pacific. “We are particularly excited to introduce to our boy audience our 30” scale, multi-articulated Batman based on The Dark Knight Rises.”

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