LICENSING NEWS

Jakks announces The Last Kids on Earth master toy agreement

Published on: 15th May 2019

Jakks will develop and bring to market a range of merchandise inspired by the books and upcoming Netflix production. 

Atomic Cartoons, the kids and family division of Thunderbird Entertainment Group, and Cyber Group Studios have announced that they have entered into a master toy agreement with Jakks Pacific for The Last Kids on Earth series, created by Max Brallier.

Under the terms of the new agreement, Jakks Pacific will develop and bring to market a range of merchandise inspired by the best-selling book series and upcoming Netflix production about the post-apocalyptic adventures of Jack Sullivan and his friends. The line will be available in all territories except China. This will include action figures, activity toys, role-play accessories, vehicles, plush items, novelty items, games, and play electronics.

The Last Kids on Earth series follows the comedic adventures of 13-year old Jack Sullivan and his gang of wise-cracking middle school friends, who live together in a decked-out treehouse after a monster apocalypse has taken place. In a world without parents, they gorge themselves on candy, play video games, invent gadgets, and of course, battle zombies and giant-sized monsters. The books, published by Viking Press, an imprint of Penguin Random House, are a New York Times and USA Today bestselling series, with over 2.5m copies in print around the world.

“We are very excited to partner with Atomic Cartoons and Cyber Group Studios to develop a line of merchandise that will bring The Last Kids on Earth to life in a new way,” noted Craig Drobis, SVP marketing, Jakks Pacific. “With themes of friendship, heroism and humour in the face of a monster and zombie apocalypse, it is no surprise the series has been embraced by readers around the world, and has all the ingredients for an amazing line of toys.”

Richard Goldsmith, president and CEO of Cyber Group Studios USA, added: “When the opportunity to partner with Atomic for The Last Kids on Earth became available earlier in 2019, we jumped at the chance to contribute to, what is sure to be, an exciting new global franchise – first with the launch the upcoming animated Netflix series, and soon with an exciting line of merchandise based on the popular characters, thanks to our new partnership with Jakks Pacific.”

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