LICENSING NEWS

Jakks Pacific announces global licensing agreement with WWE

Published on: 17th September 2015

The agreement features the rights to manufacture a line of consumer products based on WWE’s characters. 

Jakks is scheduled to launch its first wave of WWE products in ajakks480utumn 2016. Rights also include everyday dress up, role-play, radio control vehicles, seasonal costumes, and Jakks’ 3D IT Character Creator brand as well as action figures.

“We are pleased to once again be partnering with a franchise as epic as WWE,” said John Blaney, executive vice president of marketing, Jakks Pacific. “Our toy role-play and dress up product will only be enhanced by adding the WWE license to our portfolio. To have the opportunity to bring these larger-than-life personalities to consumers through our toy aesthetic is incredible, and we are looking forward to bringing our products to market.”

Casey Collins, WWE executive vice president, consumer products, said: “In addition to our long standing master toy partnership with Mattel, we are excited to expand our toy portfolio with a company as innovative and creative as Jakks Pacific. This new line of products will bring to life our favourite WWE superstars and divas in a new way that we are sure our fans and collectors of all ages will enjoy.”

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