NEWS

Jakks Pacific joins forces with Lucasfilm

Published on: 12th February 2013

US toymaker Jakks Pacific has signed an agreement with Lucasfilm to manufacture, distribute and market a 31″ Darth Vader figure.

The agreement also includes rights for additional product categories including flashlights, play tents, arcade games and more, to introduce a new generation of fans to Star Wars.

Jakks Pacific and Lucasfilm will launch figures and toy products based on Star Wars characters at major retailers nationwide in Autumn 2013.

Jakks will debut its 31″ Darth Vader Figure at the International Toy Fair in New York City. The 31″ Darth Vader Figure has seven points of articulation, highly detailed features and Darth Vader’s signature Lightsaber.

John Blaney, executive vice president, marketing, Jakks Pacific, said: “We are excited to build on our existing relationship with Lucasfilm and produce new products based on one of the most iconic libraries of characters that generations of fans love. We will apply our extensive expertise in the development and marketing of large scale and collectable figures based on blockbuster action entertainment to create these larger than life figures that Star Wars fans of all ages will be excited about.”

Anita Castellar, global licensing manager, Lucasfilm, added: “With a successful track record of bringing popular entertainment properties to life and with a strong passion for the franchise, Jakks was the perfect licensing partner to enlist as we continue to build our consumer products portfolio for Star Wars. With strong retailer relationships and global distribution, we are confident that together we will be able to deliver the experiences that our fans have come to expect from us.”

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