The agreement includes merchandise rights for several entertainment properties.
The US toymaker has announced a multi-year licensing agreement renewal with Disney and Interactive Media in China.
The agreement involves over 50 Disney properties, such as Disney Princess and Disney Frozen for the large doll category, plus new entertainment properties such as Moana and Beauty and the Beast. It also includes several properties for dress-up, role-play, costumes, masks and accessories, along with new entertainment properties for Tsum Tsum collectibles, action figures, ride-ons and wagons.
“We are delighted to renew and expand our relationship with Disney China. Jakks has strategically opened offices in Shanghai as well as in other areas of China, and over the years has grown to better support key licensing opportunities, such as this agreement with Disney Consumer Products and Interactive Media. The expansion has allowed us to open new distribution channels, sell direct to retail and focus on the rapid expansion of online sales to increase our footprint in this important and growing market”, said Stephen Berman, chairman & CEO, Jakks Pacific.