LICENSING NEWS

Jakks Pacific to produce Godzilla toys

Published on: 5th February 2014

Jakks Pacific has announced its partnership, under a licensing agreement, with WBCP to produce a line of large-scale Godzilla figures and other toy products inspired by the upcoming movie.Godzilla-logo300

Godzilla is scheduled to premiere on May 16, 2014. The line of Godzilla products from Jakks is expected to include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43”. The Godzilla product line from Jakks Pacific is expected to be available at major retailers in time for the theatrical release in May 2014.

“This new version of Godzilla is an epic rebirth of the iconic Toho property that transcends the disaster movie genre. The monster himself is a symbol that has remained an indelible part of pop culture for the last 60 years,” stated Emily Castel, Legendary’s chief marketing officer. “We can’t wait for the fans to get their hands on the line of products that Jakks and Warner Bros. have created that embody the experience of Godzilla, King of the Monsters.”

Jack McGrath, chief operating officer of Jakks Pacific, said: “We are excited to partner with Warner Bros. Consumer Products once again to bring this world-renowned iconic figure to life in our Big Figures line. We have extensive experience in the creation and marketing of large scale figures based on powerhouse film franchises and we expect this new line of even bigger figures to make a true contribution to the Godzilla legacy.”

Karen McTier, executive vice president of domestic licensing and worldwide marketing at Warner Bros. Consumer Products, added: “As we gear up for the highly anticipated release of the epic feature Godzilla, from Warner Bros. Pictures and Legendary Pictures, WBCP is thrilled to partner with Jakks Pacific on a larger than life figurine that will truly do justice to the King of Monsters.”

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