LICENSING NEWS

Jakks signed as master toy partner for Becca’s Bunch

Published on: 4th October 2018

The California-based toy company has secured exclusive global rights for toys based on the hit Nick Jr. series.

Following the successful launch of Becca’s Bunch on Nick Jr. US on 24th September, producer and property owner Jam Media has named Jakks Pacific as the global master toy licensee for the property.

Jakks has secured the exclusive global rights to produce figurines, play sets and accessories, vehicles, musical instruments, plush (feature and non-feature), every day dress-up, role-play, arts & crafts, board games and accessories, Halloween costumes and accessories, outdoor/indoor furniture, wagons, ride-ons, play tents, ball pits, balls and outdoor games, all based on the spritely bird and her group of animal friends.

Plush, figurines, musical instruments, vehicles and play sets are planned for an autumn 2019 launch at US retail.

Jam Media CEO John Rice commented: “This is a significant deal for us, and we could not have hoped for a better partner. Jakks understands the fun and playful nature of Becca’s Bunch as a property, and is translating the huggable and tactile quality of its characters perfectly into a standout line of toys.”

Tara Hefter, SVP licensing, Jakks Pacific, added: “We’re thrilled to partner with Jam Media as master toy licensee. Becca’s Bunch is an adorable pre-school series that is already a hit in the UK. We are looking forward to bringing Becca, and her friends Russell, Sylvia and Pedro, to life through a variety of original toys, play sets, and role-play.”

Nickelodeon has secured exclusive broadcast rights to the series in the US and pay-TV rights for the rest of the world. Becca’s Bunch premiered on Nick Jr.’s international channels and platforms in July and in the US in September. In addition, terrestrial broadcasters ABC Australia, CBC Kids (Canada) and France Télévisions (France) have picked up the series for their respective countries.

Readers can watch a Becca’s Bunch ‘Making Of’ video below.

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