JAKKS signs US toy deal for Puppy In My Pocket

Published on: 8th December 2011

JAKKS has re-signed the US master toy licence for Puppy In My Pocket.

The agreement with Puppy, owned by MEG Toys follows the announcement last week of a partnership with Cartoon Network to run the animated show, Puppy In My Pocket Adventures in Pocketville on Boomerang.

JAKKS Pacific will be the North American distributor for the toy line based on the AIP television series. The line will feature collectible figures, accessories, play sets and plush, and is expected start shipping to retailers nationwide in Spring 2012. In addition to the TV show-based toy line, JAKKS also secured North American distribution rights to the core In My Pocket franchise, which is based on the classic Puppy In My Pocket Brand from MEG.

Joe Morrison, CEO of MEG stated: “We are very pleased to have a company of JAKKS’ stature representing Puppy In My Pocket in North America. Puppy In My Pocket is MEG’s flagship brand, and the new partnership with JAKKS Pacific puts the property in the hands of a world-class distributor capable of taking the brand to new heights. Quite literally, the Puppy (brand) has come back home to JAKKS after a hiatus of two years, as JAKKS distributed the brand in the US very successfully for several years up to 2009. We are very excited to work with JAKKS once again and expect to make it an even bigger success this time around.”

“Puppy In My Pocket is an evergreen brand with a proven history at retail, even without entertainment,” said Jeremy Padawer, Executive Vice President of Marketing, JAKKS Pacific, Inc. “With content slated to run on Boomerang, the property is poised for even bigger success. We are looking forward to working with MEG and their production partners to take the brand to the next level.”



Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event


Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World