James Luff joins DKB Toys & Distribution UK team

Published on: 17th March 2021

Focusing on independent trade accounts, James will be key to growth at DKB, helping to devise and implement initiatives to develop the business. 

James Luff

In response to a surge in new account signings, DKB Toys & Distribution has announced the appointment of James Luff as account manager, to focus on growing and nurturing independent trade accounts.

Having previously spent five years as a buyer at Toys r Us, working across a wide range of categories including outdoor, wheeled, sports, arts & crafts and pre-school, James brings a wealth of industry experience to the DKB Toys team. Most recently, James launched and grew the toys & merchandise category across four selling channels – Amazon, ebay, Mail Order and Zoom – as consumer products manager at Responsible for managing all buying and marketing, he worked closely with licensees including Lego, Hasbro and Spinmaster.

His new account manager role at DKB Toys will enable him to focus on relationships with independent trade accounts; a key growth area for the DKB team, and work directly with MD Chris Lohmeyer to devise and implement initiatives to grow and develop the business.

“James will be a key player in our company growth over the next few years” commented Chris Lohmeyer. “Bringing eight years toy industry experience to DKB, he has an inherent understanding of retail accounts from a buyer’s perspective and can ensure all accounts are given the time and support needed to grow their business. A key focus area for us at DKB is working closely with, and facilitating, our independent customer base. By sharing his toy category growth expertise with retailers, James can actively advise buyers on product selection and trends within the market, plus work closely with each account on forecasting and selections to maximise sales. His experience of both online and in-store retail success will prove invaluable as DKB Toys & Distribution expands into new categories going forward.”

DKB Toys was set up to offer a toy and distribution company that offers “a service like no other”, according to MD Chris Lohmeyer. The extensive range offered by the company currently includes own-brands Plasma Cars and Crazy-Forts, as well as Alex Global Brands, a tie up with HMV and a distribution deal with Hasbro.

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