LICENSING NEWS

Janod teams up with conservation charity WWF

Published on: 15th June 2021

Janod has launched a toy collection in partnership with WWF to educate the next generation on the importance of protecting our planet.

Janod WWF

French toy brand Janod, distributed in the UK by Juratoys, is delighted to announce a collaboration with WWF, as a brand-new collection of toys is unveiled. As part of a wider promise to help the planet, the team at Janod says it is thrilled to be working alongside one of the biggest environmental organisations in the world.

A spokesperson from Janod UK said: “This collaboration is something we’re really proud of. Not only does it reflect the ethos at the very heart of our brand, it’s truly been a privilege to create  a range of toys that will  help educate children on the importance of looking after planet earth, as well as directly support WWF’s efforts.”

The partnership comprises more than 30 sustainably made products, from animal themed push alongs to underwater themed 3D jigsaws. Created using 100% eco-responsible materials, the whole collection is aimed at educating children aged 1-7 years and up on the importance of looking after the planet. Janod will also donate a percentage of the proceeds from every WWF product sold to support the actions of the organisation.

The collection includes the Forest Stacker, a wooden game with bright colours designed to give infants their first taste of mother nature. The Push Along Rhino and Pull Along Elephant will help little ones develop their motor skills and ignite their imaginations, while the Balancing Coloured Sloths will provide hours of fun as well as educating.

The collection also contains various imaginative games, including two timeless 3D puzzles – a Koala and a Whale – plus an Animal Stacking Game with 28 wooden pieces representing animals, trees and other objects.

Janod UK added: “We hope this range will inspire the next generation and encourage them to stand up for wildlife and the natural world in the future. We recognise that our most basic needs are dependent on a healthy natural world, which is currently under threat, so inspiring the youngest members of our society to care about the flora and fauna is essential. The protection of the planet is key; what we produce today will affect our children’s tomorrow.”

WWF commented: “The aim of this exciting new collaboration, bursting with gorgeous toys, is to make children aware of the importance of protecting the environment and to pass on to them – in a fun way – some key messages about the preservation of biodiversity. A wooden toy’s carbon footprint is 25 times lower than that of a plastic toy and by choosing these products, people are contributing to the commitments and actions of the WWF.”

RECENT ARTICLES

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy