Jazwares has announced a partnership with Rooster Teeth for toys and international product licensing representation throughout North America and EMEA.
Under the agreement, Jazwares will design, develop and distribute toys and plush to international retailers and act as the licensing agent for products outside the toy category. The Rooster Teeth product program will focus on Lazer Team and its upcoming feature film, as well as Achievement Hunter, RWBY, Slow Mo Guys, Xray and Vav, How To, Happy Hour and the RT Animated Adventures. Product roll-out will begin in spring of 2016.
Yvonne Secretan, Rooster Teeth COO, said: “Rooster Teeth is excited about the new relationship with Jazwares. Jazwares has developed a good understanding of our unique properties, and with its expertise in the retail environment we are looking forward to a very strong and growth oriented partnership.”
Laura Zebersky, CCO & executive vice president, Global Sales & Licensing, Jazwares, said: “We are extremely excited to work with Rooster Teeth and merge our collective creativity. They have become a major pop cultural influence and have a daily impact on the way fans consume entertainment.”
Jazwares will soon announce its product lineup and new licensing partnerships.