Companies will work together to distribute toys throughout Greater China, while also developing new childrens’ properties.
The partnership kicks off with the Chinese animation distribution specialist and brand managerWeKids Asia securing Chinese airing of The Hotel Transylvania TV series. The introduction of Jazwares’ highly-anticipated Hotel Transylvania toy line will be distributed by WeKids to the Greater China market following the release of box-office giant Hotel Transylvania 3 in July of this year.
Sean Chu, president, CEO and founder of WeKids Asia, commented: “The Chinese market is ready for the introduction of Jazwares’ products based on kids properties that deeply engage children with their compelling stories and outstanding characters. We know that Jazwares has an exemplary track-record of bringing high-quality products with strong play value to the market. The combination of Jazwares’ creative design coupled with the deep engagement that kids have with Hotel Transylvania will be a sure winner, and we are delighted to start our partnership focused on this property.”
The partnership will take center stage this October at the China Toy Show in Shanghai where the companies will unveil plans to roll out more of Jazwares’ top performing toy lines.
Judd Zebersky, chief executive officer and president of Jazwares, added: “China is a critical market, we’re eager to bring Jazwares’ toys to children and families throughout Asia. We are excited to partner with WeKids, a company that has distinguished itself by overseeing the management and distribution of multiple outstanding animated properties from producers around the world. We are confident that by pairing Jazwares’ commitment to innovation with WeKids’ fantastic ability to manage kids brands, this strategic relationship will bring both companies much success in China and around the world.”