Jazwares appointed global master toy partner for Ella the Elephant

Published on: 19th June 2014

DHX Media and FremantleMedia Kids & Family Entertainment have appointed Jazwares as the global master toy partner on pre-school property Ella the Elephant.Ella-300

The deal covers the US, Canada, UK, Ireland, Latin America, Middle East, Australia, Spain and Norway, and will enable Jazwares to launch worldwide Plush, Dolls Figures and Play Sets, Vehicles, Role Play and Musical Instruments, based on the animated preschool series about an adventurous elephant and her magic hat.

Ella the Elephant made its US television debut on Monday, February 17 on Disney Channel (7:00am ET/ PT) and Disney Junior (1:00pm ET/ PT).The series is currently airing weekdays on Disney Channel and Disney Junior. The 52×11’ series is produced by DHX Media, in association with Canada’s TVO Kids and FremantleMedia Kids & Family Entertainment. DHX Media maintains international distribution rights in the television, brand licensing and home entertainment categories in Canada, the US, Middle East and India. FremantleMedia Kids & Family Entertainment serves as the distributor for television, brand licensing, home entertainment and other ancillary rights throughout the rest of the world.

“We’re excited to be appointed the Global Master Toy Partner for Ella the Elephant. We think Ella is a great brand in the children’s entertainment space and we’re excited for the opportunity to place Ella in every household that loves her through our Ella the Elephant line,” Laura Zebersky, EVP Global Sales, Jazwares.

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