Jazwares appointed master toy licensee for Roblox game Adopt Me

Published on: 23rd May 2022

Inspired by the popular Adopt Me gameplay, Jazwares’ new toy line introduces more ways to play to millions of fans around the world. 

Jazwares has announced that it has entered into a multi-year global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me. Enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC and Xbox, Jazwares will bring the excitement of Adopt Me out of the Metaverse and into the physical world.

The Adopt Me experience creates opportunities for players to explore a family-friendly online world where they can build and decorate houses, adopt over 200 cute pets, and use in-game tools to create their own emergent fun with friends. With over 28b visits and a record breaking 1.9m peak concurrent users on Roblox, Adopt Me is the platform’s most popular and successful game of all time, with billions of lifetime plays.

“Our unparalleled expertise in bringing metaverse IP to life, coupled with Uplift Games’ smash hit Adopt Me, brings a new evolution for Jazwares as we continue to innovate the future of play,” said Sam Ferguson, vice president of Licensing at Jazwares. “Fans are going to love our in-game inspired figures and play sets featuring an array of pets, accessories and more that authentically expand the Adopt Me experience beyond digital.”

Set to launch at retailers and online in spring 2023, Jazwares has licensing rights to design, manufacture and market a full line of toys across various categories for the popular property, inspired by the adorable pets seen in the magical world of Adopt Me on Roblox.

Sophie Sirera, director at Uplift Games, added: “Adopt Me has captivated millions of players around the world in the Metaverse since 2017. We’re excited to partner with Jazwares to bring players new ways to create their own future nostalgia in the physical world in addition to the virtual world.”


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