NEWS

Jazwares collaborates with Sony for Vivo musical toy line

Published on: 6th June 2019

The toy line will hit shelves worldwide in autumn 2020 and feature figures, play sets, plush and musical instruments.

The new animated adventure will feature all new songs from Lin-Manuel Miranda.

Jazwares has announced its collaboration with Sony Pictures Consumer Products as the master toy licensee for Vivo. The highly anticipated animated movie is the first-ever musical from Sony Pictures Animation; an epic adventure featuring all-new songs from Lin-Manuel Miranda, the genius behind the musical Hamilton and  Disney’s Moana soundtrack.

The movie tells the story of Vivo, a capuchin monkey with a thirst for adventure – and a passion for music – making a treacherous passage from Havana to Miami and is set to debut in the US on 6th November, 2020.

A category leader in real musical instruments scaled for kids through its wholly owned subsidiary, First Act, Jazwares is passionate about bringing music to children through product and its JazwaresCares philanthropic initiatives. Sony cited Jazwares as the natural fit in bringing Vivo’s musical adventure to life.

“We couldn’t imagine a better fit for Vivo than Jazwares. The company’s love for music and ability to create great products will allow fans to bring the magic of Vivo home,” commented Jamie Stevens, executive vice president, Sony Pictures Consumer Products.

Laura Zebersky, chief commercial officer at Jazwares, added: “Finding a property as committed to the importance of music in a child’s life as we are is a special, connected experience for us. Our line will bring to life Vivo’s journey from Havana to sunny South Florida. Consumers can look forward to products that bring lush settings and vibrant characters to life, incorporating music every step of the way.”

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