The winners of the 2019 International Licensing Awards were announced during Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.
Jazwares took home an award in the best licensed product category for the Fortnite Loot Llama Piñata in the toys/games/novelties category. The company’s licensing partner Epic Games took home five wins including Best Licensed Brand in the digital/app/video game category and the Newcomer Award for Fortnite.
For the first time ever, submission and judging of the International Licensing Awards took place completely online, resulting in a more internationally diverse group of nominees and winners than ever before. More than 600 entries were judged by 150 executives in 18 countries.
“2018 was an incredible year for our industry, which is reflected in this slate of winners and honourees,” says Maura Regan, president, Licensing International. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process. Congratulations to the winners, who showcase the creativity and innovation that make our global industry tick.”
The The Fortnite Loot Llama Piñata brings the unboxing experience to the next level with 23 pieces inside, including an exclusive Rust Lord action figure, weapons, Back Bling and more. Kids can tear open their piñata or hang it and break it open to see the Rust Lord figure, accessories and confetti drop.