LICENSING NEWS

Jazwares named global master toy partner for Go Away Unicorn! 

Published on: 8th November 2018

CentaIP has been named the worldwide licensing agent for Sonar Entertainment’s new animated series.

Jazwares has secured exclusive global rights to produce a toy line featuring peel away blind figures, a variety of figure packs that bring the best episodes to life, and plush by Russ.

Product is due to arrive at retailers in late summer 2019, just in time for the back-to-school season. The series will premiere on Disney Channel US in March with an exclusive preview available in the DisneyNOW app beginning December 2018.

Go Away Unicorn! launched in Canada on Corus Entertainment’s YTV this fall and is already reporting as a top 3 show. The series follows the adventures of Alice, a modern and independent young girl who prefers sports and books to rainbows and glitter – until a real-life Unicorn shows up at her birthday party and declares himself her new best friend. Together they learn to embrace their differences and realise friendships are often found in the unlikeliest of places.

Andrea Gorfolova, president, Sonar Kids, Family and Factual, commented: “We believe Jazwares is a perfect partner for this fast-growing brand. Jazwares instinctively gets what makes Alice, Unicorn, and their relationship beautiful, unique and important to kids today. All the fun, humour and spirit of the series will be reflected in the toys Jazwares is bringing to the market.”

Laura Zebersky, chief commercial officer at Jazwares, added: “We’re excited to introduce the Go Away Unicorn! toy line to the pre-cool retail space. Go Away Unicorn! is a perfect fit—the content lends itself to a synergistic line of toys that embody the importance of friendship and acceptance, while being funny for the whole family.”

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