Jazwares signs master toy deal for Blippi

Published on: 28th May 2019

The Jazwares deal has been announced alongside a publishing programme with Printers Row Publishing Group.

The kids edutainer Blippi has named Jazwares as master toy partner and Printers Row Publishing Group (PRPG) as publishing partner, under the Studio Fun imprint.

Jazwares will debut a full Blippi toy line at retail in the US, in spring 2020. The range will feature toys inspired by Blippi’s most watched content, with opening experiences that bring his energy to life including collectibles, figures, vehicles, play sets, plush, novelties, musical instruments, bath toys and more.

Laura Zebersky, chief commercial officer of Jazwares, commented: “We’re excited to bring Blippi to real life from YouTube in a way that amplifies the humour, edutainment, and Blippi-personality factor that resonate with kids and parents alike. From video games to global blockbusters, Jazwares excels at bringing the kind of content that evokes super fandoms to life – and Blippi is no exception. We believe this is the next step in giving consumers what they want.”

In just a few years since its inception, Blippi has become one of the most popular kids entertainment entities worldwide with over 400m monthly views and more than 8b total views. In addition to presence on YouTube, Blippi is a leading kids entertainment show on Amazon Video. Blippi is an energetic and lovable character clad in orange and blue that jumps off the screen with his goofy mannerisms and friendly demeanor.

Blippi is represented by UTA.


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