The toys are inspired by Australia-based brother duo Calvin and Kaison’s action-packed, unscripted content from YouTube.
Haven Global has announced a master toy deal with Jazwares for CKN Toys, which will launch to coincide with the debut of a pre-school short form series on Nickelodeon and Nick Jr.
Toys will hit shelves in Easter in the UK, Australia and Asia with a major US retail launch slated for autumn 2020. The toys are inspired by Australian-based brother duo Calvin and Kaisen’s action-packed, unscripted content from YouTube. CKN Toys launched in March 2015 and currently has 13m YouTube subscribers and more than 12b views, with their largest audience being in the US averaging 86m views per month.
These mohawk rocking content creators have a contagious enthusiasm that has shaped the entire toy line. Authenticity and imagination reign supreme across the line featuring all their favourite ways to play through collectible figures, vehicles, play sets, compounds, a recognisable “Smasher” and more.
“Calvin and Kaisen are a very special new addition to our portfolio,” says Laura Zebersky chief commercial officer, Jazwares. “Their adventurous spirit and unique way of connecting with kids around the world made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
The toys will appear in Calvin and Kaisen’s upcoming YouTube content and their new short form series, which will air next year on Nickelodeon and Nick Jr.’s linear and digital platforms in Australia, the UK and Canada.
“We were impressed with Jazwares’ innovation, speed to market and intuition; Jazwares could see that CKN Toys was a huge success, and has since become the first of many partners on board” added Tom Punch, managing director for Haven Global, global licensing agent for CKN Toys. “The toy line looks amazing and is a uniquely collaborative effort between Jazwares and the two brothers, resulting in toys made by kids for kids.”