JCB gets muddy for NSPCC

Published on: 24th June 2016

The annual JCB Mud Run has raised over £55,000 for the charity.

nspcc480On Saturday 18th June, 2,500 runners gathered for the annual JCB Mud Run. The event, now in it’s fifth year, is held at JCB World Headquarters in Staffordshire and sees willing participants conquer over 30 obstacles across five miles of muddy terrain. With woods, rivers, lakes, peat, grass and mud, the obstacles vary in challenge but include real JCB machines, a 100ft underground tunnel, climbing walls, muddy holes, monkey bars and the bog of doom.

More than 7,000 spectators gathered to watch the race, and runners came from all over the globe to take part including Singapore, Israel, Italy, Spain, Netherlands, France. Many JCB licensees got involved, with teams from partners including Golden Bear, Fashion UK, Kidsaw, B&Q, Great Star, VPS Group and Harris Brushes.

2016 saw £55,256 raised for the NSPCC, bringing the grand total raised for the charity since the event started in 2012 to almost a quarter of a million pounds.

“The Mud Run is a great way of building on our brand values, raising money for amazing causes and bringing the JCB community together through runners, spectators and licensees,” said Sam Johnson of JCB. “It’s such a brilliant day out for the whole family and we love the fact we can throw open our doors to the public, have huge amounts of fun and yet raise so much money for children.”


Hasbro retains master toy licences for Disney’s Star Wars and Marvel brands

Wow! Stuff’s Harry Potter Invisibility Cloak wins Innovation Award

Bob Iger to step down from Disney

Toy Industry members raise funds for Braintrust charity

ParcelHero issues advice to ease coronavirus impact

Toy Association announces new members at annual General Meeting

eOne names new licensing partners for PJ Masks in the US

Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak