JCB has agreed a raft of new licensing deals to bolster the JCB Kids brand within the children’s and young families sector.
The first deal sees Gemma focusing on a range of greetings and gift wraps featuring the My First JCB brand. The range includes age and relation cards, along with gift bags and wrapping paper.
JCB Kids has also partnered with Zippy Baby. It will be manufacturing JCB themed baby garments including baby bandana bibs and baby gifting items.
The agreement with sand art specialists, Kids Bee Happy, will look to appeal to JCB fans of all ages with a range of sand art sets featuring My First JCB characters for pre-schoolers and authentic JCB machines for older children.
Finally, Sambro will partner with JCB Kids covering a range of key children’s categories including 3D luggage, back to school and lunch and dinnerware product offerings.
All of the new partnerships commence from summer 2015 with initial products hitting the shelves as early as July.
Sam Johnson, senior licensing manager, JCB Consumer Products, commented: “I am delighted that, through these partnerships, we will be bringing to market exciting new products for our young fans. Everyone from babies to school children can now enjoy the new JCB Kids product ranges which allow them to further engage with this iconic British brand.”