JCB Kids takes Fresh Air campaign on the road

Published on: 24th July 2013

JCB Kids will visit festivals and outdoor events to promote outdoor play for children throughout the UK.JCB ride on300

The Fresh Air campaign links with the JCB Kids ethos of inspiring children in their play, encouraging them to use their imagination and engaging in physical activity.

JCB Kids first stop will be The Big Feastival created by celebrity chef Jamie Oliver and Blur musician Alex James, which sees over 20,000 visitors over two days. JCB Kids will create a pop-up ‘JCB Young Drivers Zone’ at the festival taking place on 31st Aug and 1st Sept at Alex James’ Cotswold farm. JCB Kids has secured a 32sq metre area within Adam Henson’s (host of BBC’s Countryfile) Cotswold Farm Park at the event in the kids’ area. Children visiting the farm will have the chance to pedal JCB ride-on toys and learn more about JCB Kids’ Fresh Air Campaign.

Continuing the outdoor theme, the JCB Dancing Diggers will perform across the UK this Summer. The mechanical troupe will make its Summer debut at Chris Evans’ CarFest, North and South, taking place on 2-4th August at Oulton Park and 23-25th August at Laverstoke Farm. The diggers will then tour across to and the Holkham and Chatsworth Country Fairs (27th/28th July and 30th Aug-1st Sept respectively). JCB Kids also have JCB Young Drivers Zones open all year round at growing number of farm parks including the UK’s largest, Willows Farm Village near St Albans.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


All change for BTHA Toy Retailer of the Year Awards 2020

Exclusive: Toy retailers react to latest Covid measures in Wales and Ireland

Obituary: Ian Cuthbert

Rubie’s opens Virtual Showroom for its customers

Selfridges announces its top toys for Christmas 2020

Tomy and Universal partner on Sing 2 toy line

Great Ormond Street Hospital enjoys exclusive storytelling with Tonies

Welsh and Irish non-essential retailers to close under new Covid measures

Was Amazon Prime Day 2020 a disappointment?

Tomy acquires Fat Brain Toys