NEWS

JCB strengthens licensing programme with new plush line from HRD

Published on: 17th July 2018

JCB Kids is enjoying a successful year, bolstered by a new partnership with High Resolution Design.

HRD creates and develops licensed product ranges, working with some of the biggest brand names to bring icons to life in a plush form. JCB is the latest addition to a strong portfolio which already includes London Underground and Thunderbirds Are Go!.

Designed in the UK, the JCB 3CX Backhoe Loader is one of the most recognisable construction vehicles. Made from soft fabrics, the plush features plenty of detail and moving parts. The JCB Articulated Dump Truck has bright yellow paint and giant wheels. The storage pouch in the rear underneath the rubble is ideal for storing other JCB toys and small objects.

Joel Berkowitz, director at HRD, commented: “JCB is a fantastic brand with a vast amount of heritage, so we’re thrilled to launch our JCB product range. For a brand synonymous with rough and tough vehicles, we had to ensure we bought the essence of JCB to life in our plush range. By adding moving parts and storage to high quality plush, we feel we have delivered a very exciting offering.”

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