Jeremy Robinson takes the helm at Melissa & Doug

Published on: 8th March 2022

Melissa & Doug has welcomed Jeremy as the new sales director for Northern Europe, based in the company’s UK office.

Reporting to managing director, International, Francisco Anselmi, Jeremy will have responsibility for managing existing and new business within the key markets of the UK, DACH and the Nordics. The company says his appointment as sales director for the Northern Europe region will strengthen Melissa & Doug’s international team based in Rickmansworth, Hertfordshire.

Jeremy has well over 20 years’ experience in the toy market and an extensive CV, including senior roles at Schleich, Tomy and Bluw.

Speaking of Jeremy’s appointment, Francisco Anselmi commented: “I am absolutely thrilled to have Jeremy joining our Melissa & Doug international team. We only hire people we believe will make a difference here. Jeremy not only brings a wealth of industry experience, but also a growth and team mindset.”

Jeremy said: “This is an incredibly exciting time to be joining Melissa & Doug, and I am delighted to be part of the developing team. There is a huge amount going on within the business, including the addition of licensed ranges, the move into new product categories and the acceleration of the company’s FSC programme.”

The company’s new infant and toddler range recently enjoyed an ‘extremely positive’ reception following its unveiling at London Toy Fair, where child psychologist and star of Channel 4 TV series ‘The Secret Life of…’, Dr Sam Wass told visitors to the stand exactly how and why these new toys help babies’ neuro and physical development. The range designed specifically for the nursery sector is set to launch at retail in the UK for autumn/winter.

Melissa & Doug also used London Toy Fair to update its customers on the company’s accelerated sustainability strategy: Project Restore, which aims to ensure that all new products released in 2022 will be made from FSC-certified paper and cardboard. By 2025, the company also aims to have over 50% of its wooden toys FSC-certified and is seeking partnerships with nature conservation charities to help offset its carbon footprint.

“We will be working harder than ever to support our existing clients, and I am also excited at the potential we have to develop new trading relationships,” added Jeremy as he commenced his new role.

For more on all Melissa & Doug’s ranges, visit the company website here.


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