Jessica Blue named as Licensing Expo’s new head

Published on: 20th September 2012

Jessica Blue has been promoted to vice president of Licensing Expo.

Jessica’s current position is event director of Brand Licensing Europe. Both events are produced by the Advanstar Licensing Group.

In her new role, Jessica will assume leadership for the strategic planning, growth, sales and day-to-day management of the annual Licensing Expo.

Chris DeMoulin, president of licensing and executive vice president of worldwide customer development, Advanstar Communications, said: “As the licensing business becomes more and more global and brands increase their focus on expanding abroad, it was vital that we bring in someone who could give the show that global perspective. Jessica, a seasoned European executive who has had great success expanding the reach of our European show, was a natural fit for the role.”

Jessica has been with Advanstar since 2005. In the last five years she doubled the size of BLE and repositioned the show as a Pan-European event. She also introduced a variety of new innovations, including the retail mentoring programme and the studio screening suites.

This year Jessica and her UK team will host the largest BLE in its history from 16-18th October, and she will leave the event poised for future growth in 2013 through category expansion and a dramatic re-merchandising of the show floor. Jessica will continue in her role with BLE until after the completion of this year’s show. She will relocate to Advanstar headquarters in Santa Monica, California, at the beginning of 2013.


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