Brand Manager

The Company

Steamforged Games is led by a love of the craft, a collective pride in what we create, and a mission to deliver compelling tabletop experiences that capture people’s emotions. As a designer and publisher of tabletop games since 2014, we’ve brought some of the biggest video game brands to the tabletop, from Dark Souls to Sonic the Hedgehog.

Together, our talented team of industry specialists have brought to life original brands like Bardsung, Epic Encounters, Animal Adventures and more. Whether it’s board games, roleplaying games, or card games, we’re a team of creative and passionate people building worlds for others to lose themselves in.

Just bring your skills, your talent, your drive and your belief in delivering epic games to our community. Because every individual at SFG, from design through to fulfilment, has a part to play in creating an awesome Steamforged experience. We are teamforged.

The Role

With the continual growth of original IP, and licensed brands from key partners like Bandai, Capcom, SEGA and Microsoft, we need to increase the number of brand managers we have in the team. The partnership marketing has with all other key stakeholders needs to be built on trust, constant communication and aligned objectives.

It’s all about you

Are you an experienced marketeer with strong communication skills to persuade and inspire commitment from others, with a willingness to share and help your colleagues to succeed?

Do you put emphasis in an online first approach using data and insights steering projects to increase brand value?

Are you able to work with the commercial team to develop, drive and execute annual growth plans showing quantifiable business benefit for the brands you will be looking after?

Job Description

The Brand Manager will report to the Marketing Operations Manager. They will create, plan and implement consumer strategies in line with the key business objectives that resonate with the audience (whilst maintaining brand integrity) on time and on budget, driving sales and increasing brand loyalty.

Key Responsibilities (for brands that sit under you)

  • Collaborate on, formalise and implement an ‘SFG standard’ launch template covering all key activity and timelines that can be used for all future product releases
  • Play a major role in the development of the annual brand plans and trading revenue budget to ensure marketing and financial expectations/goals are aligned
  • Ownership of resource planning and allocation through collaborating with the marketing team to deliver tasks on time, on brief on plan, through
  • Be a brand guardian, developing and maintaining brand guidelines to ensure communication, assets, and content are on brand
  • Supervising creation of marketing materials alongside Trade Marketing lead and Content Manager to establish and maintain consistent content/messaging across all channels
  • Responsible for the management and execution of the product (trade and consumer) activity calendar for new and existing lines. Review and update on a regular basis
  • Build and own internal and external facing statements of work documentation, with input from the senior marketing team for final sign-off by the Commercial Director
  • Provide post-analysis report and insight on individual marketing campaigns measuring against agreed forecast and KPIs, both qualitive and quantitively
  • Considerable input in forecasting and building the consumer marketing budget
  • Manage the tracking and reporting of spend by brand and activity against the consumer marketing budget and making recommendations where appropriate.
  • Responsible for delivery of the marketing and campaign copy working with in-house/ 3rd party copywriter(s)
  • Develop, execute and analyse consumer research to ensure all consumer marketing activity is insightful, relevant, and engaging to retain and attract new consumers. Feed into NPD where appropriate
  • Facilitation and coordination of both market and competitor product analyses to ensure the company’s marketing strategy is competing effectively and report back accordingly
  • Staying up to date on digital and marketing-focused consumer engagement trends and best practices
  • The marketing contact for Licensor counterpart(s), working alongside Licensing Manager and PMs to make certain deadlines are met, licensors are supporting our lines, and we are aware of their key marketing beats to maximise all opportunities
  • Maintain contact with colleagues across other departments to ensure a strategic overview of the business and future market opportunities
  • Positive and visible role in supporting company culture
  • The consumer voice for the brand

What we’ll be looking for

  • Results orientated with strong analytical skills and ability to report data to management
  • Capacity to multitask, set priorities and stay focused
  • Creative and curious with a passion for leaning improving and collaborating
  • Project management and attention to detail
  • Able to take initiative, recognise and act on opportunities
  • Budget management
  • Market research
  • Product development
  • Excellent verbal and written communication skills
  • Strong IT skills – Experience with Hubspot, Google Analytics and other marketing tools highly advantageous

Hours, Location & Salary

The job is a full-time role and will be home-based with occasional travel to the office in Manchester. Salary is competitive.

How to apply

Please contact Gareth Reid – HR Manager at