Marketing Operations Manager

The Company

Steamforged Games is led by a love of the craft, a collective pride in what we create and a mission to deliver compelling tabletop experiences that capture people’s emotions. As a designer and publisher of tabletop games since 2014, we’ve brought some of the biggest video game brands to the tabletop, from Dark Souls to Sonic the Hedgehog.

Together, our talented team of industry specialists have brought to life original brands like Bardsung, Epic Encounters, Animal Adventures and more. Whether it’s board games, roleplaying games, or card games, we’re a team of creative and passionate people building worlds for others to lose themselves in.

Just bring your skills, your talent, your drive, and your belief in delivering epic games to our community. Because every individual at SFG, from design through to fulfilment, has a part to play in creating an awesome Steamforged experience. We are teamforged.

It’s all about you

Are you a well-rounded marketeer who has a thorough understanding on all aspects of the marketing process digital, traditional, social, both content and product lifecycle?

Do you measure the world through data and metrics continually striving to improve processes delivering efficiency and growth?

Are you able to do all of this while recruiting managing and mentoring the growing marketing team, providing structure and governance?

Job Description

The Marketing Operations Manager will report to the Commercial Director. They will own and drive the strategy, design, execution and operations of the marketing process, tracking performance reporting and adjusting to optimise all activity. Management and mentoring of the marketing team.

Overall Responsibilities

  • Recruit, manage and mentor marketing team, identify development needs and set up the necessary structure to empower individuals
  • Own and maintain marketing technology stack, making improvement and efficiency ensuring they are used to their full potential
  • Develop and implement strategies alongside other key stakeholders in the marketing team in line with the business goals to push growth. Review said strategies and initiatives to guarantee planned results are being delivered
  • Responsible for the overall marketing roadmap and the deliverables are on track
  • Oversee the operational aspects of campaign planning, preparation, tracking and ROI attribution
  • Work with brand managers to put together marketing plans that underpin commercial requirements
  • Adopt a test and learn approach to drive performance and continuous improvement
  • Create and maintain metric dashboard reporting on all marketing activities and campaigns to understand their effectiveness and business impact, develop insights to make recommendations on areas for optimisation
  • Communicate marketing campaigns, timelines, and deliverables to the Commercial Director
  • Alongside marketing leads, shape and maintain the marketing budget and calendar
  • Responsible for implementing and uphold best practices for growing the marketing database, including data hygiene and regulatory compliance
  • Support with content creation, to include photoshoots, video content and social media content
  • Ability to support content writers and devise campaign messaging
  • Own the operational planning of all consumer and trade shows
  • Planning and implementing promotions
  • Forecasting
  • Be a Positive and visible role in supporting company culture and key business objectives

Key Requirements

  • Excellent people management and mentoring
  • Results orientated with strong analytical skills and ability to report data to management
  • Capacity to multitask, set priorities and stay focused
  • Creative, curious and a passion for learning improving and collaborating
  • Project management and attention to detail
  • Able to take initiative, recognise and act on opportunities
  • Excellent written and verbal communication skills.
  • Strong IT skills
  • Confident of being able to inspire internal and external stakeholders
  • Experience with Hubspot, Google Analytics and other marketing tools highly advantageous

Hours, Location & Salary

The job is a full-time role and is home-based with occasional travel to the office in Manchester. Salary is competitive.

How to apply

Please contact Gareth Reid – HR Manager at gareth@steamforged.com

https://steamforged.com