John Adams expands games portfolio with new acquisitions

Published on: 28th July 2014

Continuing to build on the success of Doggie Doo, Silly Moo and Pig Out, the company has recently acquired the bestselling Pig Goes Pop and Doh Nutters games.john-adams-300

One of the most widely recognised kid’s action games in the world, Pig Goes Pop is a fast-paced game where players feed the pig with mini-burgers, watch him get bigger then eventually pop. The popular Doh-Nutters game involves players wearing an elephant mask with the aim to catch as many doughnuts on the end of their ‘trunk’ as possible. Both games appeal to a wide age range and ability level which enhances their play appeal and longevity.

Simon Pilkington, managing director of John Adams, said: “Our in-depth knowledge of the UK games market has enabled us to successfully introduce key new lines into our expanding children’s action games portfolio. Already huge successes in their own right, Pig Goes Pop and Doh Nutters fit perfectly into our established action games division and complement our range development programme for this year and beyond.”

Both Pig Goes Pop and Doh Nutters will be TV advertised and supported by a strong PR campaign.

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