The distributor is set to build on last year’s 3×3 and Junior successes.
The past 12 months have been Rubik’s biggest since the cube’s initial craze in the 1980s, with the evergreen puzzle enjoying a wealth of consumer, media and industry successes, and most recently winning the Retro Toy of the Year category at the annual Toy Industry Awards.
This year sees John Adams continue to promote Rubik’s core products and events, along with building on last year’s success of the Rubik’s Junior launch, a range of animal-shaped beginner puzzles for children aged 4+.
Lynette Norris, marketing manager at John Adams Leisure, commented, “We’re thrilled with the success Rubik’s achieved in 2017, and early indications are strong that the popularity of Rubik’s is set to continue. People who grew up with Rubik’s are now rediscovering it with their own children, gift-buyers want a recognised and quality brand, and the price point of Rubik’s products makes it accessible to most budgets. We feel the new products will offer fans and consumers another way to experience the fun and puzzling world of Rubik’s.”
Rubik’s Flip is a fast-moving strategy game with only eight moves per player. Players need to place a tile into the grid then flip one of their opponent’s. It sounds simple but is a challenge to master. The winner is the first player to place three tiles of the same colour in a row that cannot be flipped.
Rubik’s Battle is a quick-thinking, fast-action card game. Players can deal out the cards and each player flips over their top card. Players need to be first to spot a unique colour match and win the cards. Players need to collect all the Rubik’s Battle cards to win.