John Adams prepares for new Sands Alive items

Published on: 23rd June 2016

Following on from the successful launch of Sands Alive last year, John Adams is expanding the range this July with the introduction of two new sets.

John-Adams-480The Sweet Treats Set and Glow in the Dark Create and Glow Set both feature the super soft non-toxic Sands Alive sand, which never dries out, as well as a variety of accessories and moulds. The Sands Alive Glow Create and Glow Set also features special glow sand, enabling kids to create glow in the dark 3D shapes. The UV pen light included enables children to light up specific parts of their Sands Alive creations, or even write messages in the sand.

These two new launches come just as the existing Sands Alive Castle Set is awarded The Good Toy Guide’s Recommended stamp of approval.

“We’re really excited about the new Sands Alive launches, which will be hitting shelves shortly,” said Lynette Norris, marketing manager at John Adams. “The Sands Alive range is going from strength to strength in what is a competitive category, and it’s fantastic that the Sands Alive Castle Set has achieved Recommend status in The Good Toy Guide too. We’re looking forward to what’s shaping up to be a glowing year.”


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