NEWS

John Adams prepares to launch Rubik’s Spark

Published on: 1st July 2016

Rubik’s Spark is the latest introduction to the Rubik’s range.

rubiks480Featuring bubble control – a brand new dimension of games control which involves no buttons and no touch screen – players simply control the Spark by tilting and turning the cube to enjoy an interactive experience guided by LED lights. The Spark contains special sensors so it knows when and where the lights are going as players move the cube. Complete with six interactive games, including Seek & Destroy and Tilt n Zap, Rubik’s Spark features both single player and multi-player modes for lots of play value.

“Rubik’s Spark is a completely different proposition to anything else in our Rubik’s portfolio,” comments Lynette Norris, marketing manager at John Adams Leisure Ltd. “It offers loads of game play for the whole family and also poses brand new challenges for all Rubik’s fans.”

Rubik’s Spark launches in July and will be supported by a strong TV advertising programme as well as a consumer press and influencer focussed PR and marketing campaign.

RECENT ARTICLES

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category