The partnership will see John Adams rolling out the distribution of Linkee whilst facilitating its marketing and promotion, and will start immediately by selling Linkee into the British independents following its debut on Dragons.
Dean Tempest, founder of Linkee, said: “We have built Linkee out of cafes whilst juggling jobs. But the overwhelming interest in Linkee has reached the point where we need to take everything up to the next level. To make this happen, we need to build our distribution and the John Adams partnership brings to us all the tools to make that a certainty. Our approach from the beginning has been to surround Linkee with talented, enthusiastic people, who know more about the industry than we do and who are as excited about Linkee as we are. In John Adams we feel like we have definitely got that partner.”
With over 45 years of experience in toys and games, John Adams’ brand portfolio includes Rubik’s and Ideal, Othello and the famous Doggie Doo (Game of the Year 2011) with solid distribution across the entire British market.
Linkee launched its crowd sourced trivia game in September last year.
Simon Pilkington, managing director of John Adams, said: “Linkee is a fantastic game with lots of potential. The crowd sourcing aspect, an incredibly creative tool, gives Linkee a real point of difference and allows consumers to directly connect with the product. We look forward to working with team Linkee, using our vast experience of the games industry to maximise the success of Linkee at retail and to bring further products to market.”
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