NEWS

John Adams secures Slugterra sponsorship deal

Published on: 2nd October 2013

John Adams has announced its sponsorship of Slugterra on Channel 5 across the key half-term and Christmas buying period from October 2013 to February 2014.Slugterra_title-card300

The sponsorship package will see products from the Science, Games, and Construction categories featured as part of the deal.

Simon Pilkington, managing director of John Adams, commented: “We’re delighted to be tying up with such a great show. The deal will enable us to engage directly with our core demographic at key times.”

Slugterra, the sci-fi comedy adventure set deep underground where the ammo’s alive and only the quick survive, is an ideal match for many of the John Adams brands and provides a platform for promoting key products in the run-up to Christmas and beyond.

The deal with Channel 5 is part of a heavyweight TV and online advertising campaign that the company is investing in for 2013 and beyond.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Zapf speaks to kids about single-use plastic for World Earth Day

James Triptree launches toys2market

Genuis Brands appoints Harold Chizick to senior position

Mookie Toys teams up with Norton PR

Bandai unveils new Tamagotchi Pix

Nickelodeon stars to feature on Osper kids’ prepaid debit cards

New Exhibitor Package launched by Spielwarenmesse

Jazwares to enter the costume category

Wow! Stuff expands team with new hires

Get involved in the June issue of Toy World