The sponsorship package will see products from the Science, Games, and Construction categories featured as part of the deal.
Simon Pilkington, managing director of John Adams, commented: “We’re delighted to be tying up with such a great show. The deal will enable us to engage directly with our core demographic at key times.”
Slugterra, the sci-fi comedy adventure set deep underground where the ammo’s alive and only the quick survive, is an ideal match for many of the John Adams brands and provides a platform for promoting key products in the run-up to Christmas and beyond.
The deal with Channel 5 is part of a heavyweight TV and online advertising campaign that the company is investing in for 2013 and beyond.
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