John Adams secures Slugterra sponsorship deal

Published on: 2nd October 2013

John Adams has announced its sponsorship of Slugterra on Channel 5 across the key half-term and Christmas buying period from October 2013 to February 2014.Slugterra_title-card300

The sponsorship package will see products from the Science, Games, and Construction categories featured as part of the deal.

Simon Pilkington, managing director of John Adams, commented: “We’re delighted to be tying up with such a great show. The deal will enable us to engage directly with our core demographic at key times.”

Slugterra, the sci-fi comedy adventure set deep underground where the ammo’s alive and only the quick survive, is an ideal match for many of the John Adams brands and provides a platform for promoting key products in the run-up to Christmas and beyond.

The deal with Channel 5 is part of a heavyweight TV and online advertising campaign that the company is investing in for 2013 and beyond.

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