John Adams has signed a deal to distribute Zits – a range of Pop n’ Play Pimples – which will launch in August.
A gross range of stick on spots, Zits can be squeezed until they pop to reveal the zit goo inside.
The range will consist of small, medium and large packs, each containing different quantities of zits for kids to peel, stick, squeeze and pop – either on themselves or their friends and family.
Zits will be TV advertised, and will also benefit from a solid digital, PR and social media campaign from launch.
Lynette Norris, marketing manager at John Adams Leisure, commented: “We know from our popular Doggie Doo game and Gross Science range that kids love to be gross, so Zits is a perfect fit for our toy and game collection. We’re delighted (and a little grossed out) to have the range as part of our autumn/winter line up, and we’re looking forward to seeing Zits become ‘top of the spots’ in the playground this autumn.”