John Adams has signed a deal to distribute Zits – a range of Pop n’ Play Pimples – which will launch in August.
The range will consist of small, medium and large packs, each containing different quantities of zits for kids to peel, stick, squeeze and pop – either on themselves or their friends and family.
Zits will be TV advertised, and will also benefit from a solid digital, PR and social media campaign from launch.
Lynette Norris, marketing manager at John Adams Leisure, commented: “We know from our popular Doggie Doo game and Gross Science range that kids love to be gross, so Zits is a perfect fit for our toy and game collection. We’re delighted (and a little grossed out) to have the range as part of our autumn/winter line up, and we’re looking forward to seeing Zits become ‘top of the spots’ in the playground this autumn.”