John Lewis announces Top 10 Toys for Christmas

Published on: 11th September 2020

This year’s list includes products with an emphasis on sustainability and wellbeing, alongside best-selling brands such as Lego and Brio.

John Lewis has unveiled its official Top 10 toys for Christmas, as follows:

  1. Micro Recycled Scooter (Micro) – made from recycled fishing nets, this scooter features a height-adjustable handlebar, rubberised handles and footbrake as well as eco-friendly credentials.
  2. Brio Smart Tech Sound (Ravensburger) – interactive smart technology brings this train set to life, which comes complete with tunnels, a train a carriages, passengers and more.
  3. Botley 2.0 (Learning Resources) – tapping into the ongoing trend for educational STEM toys, this cute robot helps kids learn how to code.
  4. I Heard Your Feelings conversation cards (Eeboo) – A tool for emotional and empathic development, these cards teach young children to read emotional situations.
  5. Earth Heroes Children’s book (Nosy Crow) – featuring 20 stories of people trying to save the world, this book will help children understand climate change and what they can do about it.
  6. VTech Feathers & Feelings Peacock (VTech) – three modes of play encourage children to explore emotions and how those emotions can make them feel.
  7. Isabelle Collector’s Doll (John Lewis) – this 18″ doll wears a sequinned dress and matching headband; additional outfits can be purchased to enhance play.
  8. Lego Gingerbread House (Lego) – fun and festive, this 1,447-piece set comes with ‘gingerbread’ minifigures and other accessories. The perfect post-Christmas dinner activity.
  9. Wooden Walker (John Lewis) – this wooden baby walker helps kids master their first steps. Chunky, brightly coloured letter and number bricks are also included.
  10. Monopoly Mega Edition (John Lewis exclusive) – featuring more buildings, property and money than ever before, as well as two new game mechanics, this exclusive edition also includes a John Lewis van player piece.

“This year is driven by the importance of learning through play and enhancing communication skills through interaction with toys as children have adapted to playing in smaller groups and with siblings,” says the team at John Lewis. “We have already seen a 106% increase in sales of electronic toys this year and are introducing Botley 2.0, Brio Smart Tech Sound and VTech Feathers and Feelings Peacock in time for Christmas. All are expected to be among sought-after gifts this season as parents look for different ways to keep children entertained whilst also learning new skills and tools.”


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