John Lewis predicts top 10 Christmas toys

Published on: 31st August 2018

Products which encourage kids to get active feature strongly.

The retailer anticipates high demand from parents for toys that get kids moving and enjoying the outdoors, with the augmented reality Nerf Laser, scooters and I-Top spinners expected to be among the most sought-after gifts. Toy buyer Harry Boughton commented: “Parents are telling us that they want to buy toys which encourage their children to spend less time looking at a screen and more time playing games that get them moving.”

Heading the list is the I-Top electronic spinner. Harry said: ‘I predict the pocket-sized addictive I-Top will be this year’s most popular playground toy. It’s an electronic take on the classic spinning top and displays the number of revolutions, allowing players to keep track of their scores. For those wishing to give a gift which combines fun with learning, we think the latest STEM Tech Will Save Us Coder Kit or the track system from GraviTrax, which teaches children about magnetics and gravity, will prove particularly popular. For parents looking to encourage creativity and role play, we’ve created a Waitrose supermarket and mini wooden kitchen where little ones can pick up ingredients before rustling up a delicious imaginary meal.”

John Lewis has said that most of the toys will be available in autumn 2018.

The list reads:
1. I-Top
2. Nerf Laser Alpha
3. John Lewis My First Scooter
4. Lego Technics Bugatti Chiron
5. Furreal Buzz Ricky The Trick Lovin’ Pup
6. Mini Waitrose Supermarket
7. Mini John Lewis Kitchen
8. Lego Duplo Cargo Train
9. GraviTrax
10. Tech Will Save Us Coder Kit


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