The eagerly awaited John Lewis Christmas advert aired this morning and toy retailers are already showing excitement about it.
After two years of adverts featuring animals, a bear and hare followed by a penguin, this year the star of the spot is a telescope.
The retailer is tugging at everyone’s heart strings with the story of a young girl called Lily who looks through her telescope and sees an old man living in a shack on the moon.
Ginette McGee, of Toytown Seaford, immediately got in touch with Toy World after watching the ad, excited about the opportunities it offers her store this year.
She said: “I’ve just seen the 2015 John Lewis Christmas ad, and I’m so impressed. After last year’s mad run on penguins, everyone has been wondering what it would be this year, and they couldn’t have chosen anything better in my opinion. We finally have a girl that is not wearing pink, not dressed as a princess or fairy (although does have a ballerina outfit as a present) but is gazing at the moon with her telescope. A major retailer has promoted the fact that science toys are for girls as well as boys and I feel like Christmas has come early. I’ve called Clementoni for more microscopes and Trends has an order of telescopes on its way to me today.”
Mark Buschhaus and Stephen Barnes from Toy Barnhaus added: “We got pallets and pallets of penguins in after last year’s advert and they were flying off the shelves. We don’t think telescopes will have quite the same appeal as a cuddly penguin but the advert will certainly put them in the limelight – and we have loads of telescopes in stock. They’ll definitely sell very well. The great thing about the John Lewis advert is that it kick starts Christmas for people, it gets them in the festive spirit and ready to shop.”
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