This weekend saw the introduction of the first doll on the Jonathan Ross show, which aired on Saturday night. The presenter opened the show with his lookalike doll which took pride of place among his celebrity guests.
Lookalike versions of Lorraine Kelly, Chris Evans and Alan Carr have also been produced and are due to be showcased on their respective programmes this month.
Ken Goodisson, marketing manager, Jakks UK, said: “Teaming well-loved British celebrities with this iconic, retro brand is a perfect PR partnership. The media have been extremely receptive to the resurgence of Cabbage Patch Kids with consumer buzz growing through celebrity endorsement and features built around avid UK collectors. The power of TV product placement for an instantly recognisable brand such as Cabbage Patch Kids is invaluable.”