The new store is 26osq. metres, with a number of further openings of this size planned for 2020.
Last Friday a new JouéClub store opened Lebanon, in an area called Mansourieh, in greater Beirut. The latest location for the French franchise boasts 260 square metres of floorspace, and will offer a range of goods including toys, ride-ons and outdoor games.
Wael Sinno, managing partner of Magic Tree, which owns the franchise, commented: “Lebanon is passing through very delicate political, economic and now financial turmoil; yet life goes on, and we should never lose hope.”
Pictures of the newly opened store can be viewed below.