David Riley, managing director of Egmont Publishing Group, will chair the judging panel, and he will be joined by Darran Garnham, chief business development officer at Mind Candy; Aysha Kidwai, managing director of Indigo Lens, and Bettina Koeckler, SVP EMEA at Fox Consumer Products.
Now in its third year, License This! offers new creative concepts the chance to break into the global licensing industry. It is open to any new property with roots in publishing, art and design, television or digital media and which has no merchandising deals already in place or pending.
David Riley said: “Over the past three years, License This! has brought many strong new properties to the attention of a wide audience of potential licensees. A number of these properties have gone on to deliver significant licensing deals. I look forward to being part of this panel and to hearing industry experts evaluate a wide range of new concepts.”
The judges will select a shortlist of four entries, which will be pitched to them in front of a live audience at the BLE on 17th October 2013. The winner will receive a fully-furnished stand at Brand Licensing Europe 2014, worth £4,500, so that the new property can be brought back to market next year.
Last year’s winner was Pink Chillies, a brand built around a love for elephants. Its founder, Suzanne Till, said: “In the last year sales of our core products have gone very well and we have launched two new elephants into the range. Now we are getting ready to focus on the licensing and retail opportunities that being at BLE will bring. We feel that our brand messaging is very positive and that the elephant characters are very well suited to a wide variety of products so we are excited about the the future.”
Property creators/owners can submit their property to be part of License This! by completing the entry form, found at www.brandlicensing.eu. Brand Licensing Europe 2013 takes place from 15–17 October 2013 at London’s Olympia.
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.