Magic Box UK has appointed Julia Cake to the role of commercial director.
Julia brings with her experience and expertise spanning 17 years, with a background of roles in leading toy businesses including Mattel, Schleich, and Smart Toys & Games.
Julia commented: “I am delighted to be joining Magic Box at such an exciting time. SuperZings Series 2 launched three weeks ago and sales are outperforming that of Series 1 by 125%. Backed by an extensive TV, webisode, PR and social media campaign, the range goes from strength to strength and it’s great to see the brand hitting NPD in the top 5 new properties.”
Julia can be reached at firstname.lastname@example.org