Magic Box UK has appointed Julia Cake to the role of commercial director.

Julia will head up the UK operation, whilst further developing the sales and distribution of the collectible pocket money and play set ranges into the toy channel.

Julia brings with her experience and expertise spanning 17 years, with a background of roles in leading toy businesses including Mattel, Schleich, and Smart Toys & Games.

Julia commented: “I am delighted to be joining Magic Box at such an exciting time. SuperZings Series 2 launched three weeks ago and sales are outperforming that of Series 1 by 125%. Backed by an extensive TV, webisode, PR and social media campaign, the range goes from strength to strength and it’s great to see the brand hitting NPD in the top 5 new properties.”

Julia can be reached at j.cake@magicboxint.com