Initially launched in 2015, the consultancy now welcomes Alpha Group UK on board as a new client.

Industry professional Julie Ball has announced the re-launch of her freelance consultancy Ignite, which offers marketing and licensing services specialising in the toy and entertainment industry.

Ignite can provide a tailor-made approach to businesses of all sizes, including short and long term contract roles as well as bespoke solutions and management of specific project based assignments. The consultancy offers services across brand licensing, marketing, media and content for IP owners, licensees and retailers.

Having spent 20 years’ in the toy industry, Julie has a wealth of experience of working with major players including a 15 year tenure at Mattel where she held a variety of senior positions across marketing and consumer products. More recently Julie was head of marketing for IMC Toys.

Julie said: “Heading into 2020 it is the perfect time for me to re-launch Ignite. My extensive industry experience across marketing and consumer products allows me to provide bespoke consultancy services and expertise to businesses. This is especially pertinent in the current trading conditions where headcount is often challenged and businesses look for more flexible solutions. I am thrilled to welcome Alpha Group UK as a new client and am excited to plan and deliver new marketing activation’s across its varied brand portfolio”.

For more information about Ignite, email Julie@igniteconsultancy.net.