July launch for Little Live Pets

Published on: 14th April 2014

Character Options’ further collaboration with Moose to distribute the new collectable Little Live Pets will see the brand being launched in the UK in July 2014.

Little Live Pets is a new unisex brand. The colourful lifelike birds tweet and talk back to you, while the butterflies feed, sleep and flutter in the palm of your hand.

With three months to go, Character has now confirmed that Little Live Pets will go on sale in the UK from July, launching with a strong TV and digital campaign, kids’ press and in-store events.

Kathryn Elliott, brand manager, commented: “We are delighted to be working once again on one of Moose’s unique toy concepts. Little Live Pets completely captivated our visitors at the London Toy Fair and it is obvious they had an equally enthusiastic introduction in New York.

“The Little Live Pets birds’ talkback feature will make their owners feel they have a real live feathered friend in their hands. The products unique recording feature means you can talk to your bird and listen as they chat back to you. They are sweet and incredibly realistic and at just £9.99 SRP each, a whole aviary of multicoloured pets is possible.

“In addition to our media plans, which will drive demand and collectability, we will be creating inventive point of sale options to ensure the brand is displayed at its colourful best.”

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