LICENSING NEWS

Jumbo Games’ Cars 3 range launches in UK

Published on: 2nd May 2017

New range of puzzles and games tie in with UK release of the Disney Cars 3 movie.

Jumbo Games Cars 3The new collection consists of five products, covering a variety of Jumbo’s popular puzzle designs. The highlight of the new range is the Disney Cars 3 Piston Cup Race Game, featuring a rotating race track, miniature Cars characters playing pieces, and Piston Cup and podium with sound animations. Players aim to be the fastest round the track, collecting tune-up as they go, to help customise their car and ultimately win the race. To make the game more engaging and interactive, players can place their car on the race track, press down on the Piston Cup, and watch as they overtake their opponents as they race round the inside lane.

The range also includes the double-sided Puzzle & Colour Box Set. Children can piece together the colourful 2D puzzle image, then flip it over and colour in the black and white picture on the back, using the crayons included. As well as this, there is a giant floor puzzle, 4-in-1 bumper pack, and 4-in-1 shaped puzzles, all featuring characters and scenes from the new movie.

Stewart Middleton, managing director at Jumbo Games, commented: “We are very excited to finally see our Cars 3 range on shelves in the UK and will be kicking off our marketing and PR activity this week. Cars 3 has all the elements to be a huge hit this summer and our extensive range of products have been specially designed to engage and excite Cars fans this summer.”

RECENT ARTICLES

BTHA reassures industry on Toy Fair safety

Black Friday – the verdict

Mask wearing reintroduced to retail in England today

Lego unveils exceptionally strong first-half results

Aardman Christmas idents for BBC One support new film release

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign