Jumbo Games has announced a TV campaign for the Disney Frozen Magical Ice Palace Board Game.
The new TV spot will be airing on eight channels over the coming three weeks.
The new Magical Ice Palace Board Game will take players on a journey to help Anna save Arendelle from an eternal winter and Elsa’s icy powers.
Disney Frozen has been a key focus for Jumbo in 2015 with the launch of the Frozen Giant Foam Floor Puzzle, Frozen Giant Wall Puzzle and Puzzle and Colour, with a subsequent release of the Frozen Weave Loom Machine in November.
Stewart Middleton, managing director at Jumbo Games, said: “This is our first television advertising campaign in three years and reflects our continued success in the kids’ jigsaw puzzle and licence market. Disney Frozen has been a huge focus for our business and the range continue to be in great demand in store with families and kids. As families prepare to go back to school and the winter months roll in, we’re expecting the collection to go from strength to strength.”