LICENSING NEWS

Jumbo Games secures Forever Friends licensee

Published on: 25th October 2013

Jumbo Games has announced that it has signed a new licence deal with Hallmark for Forever Friends, and will launch two puzzles next year within the Falcon de luxe portfolio.Forever-Friends300

Bringing the bears to the puzzle market, Jumbo Games will first launch a 500-piece puzzle complete with a free greetings card in January 2014. June 2014 will see the introduction of a 1,000-piece puzzle with a free Forever Friends plush bear.

Katherine Pierce, marketing manager at Jumbo Games, commented: “Forever Friends is an exceptional brand and market leader in the gifting arena, and we are thrilled to add it to our licensee portfolio. Whether for Mother’ Day, a birthday or other special occasion, these puzzles offer broad appeal ensuring the perfect gift idea for any puzzle fan.”

Julie Michell, European licensing manager for Hallmark, added: “It’s an exciting time for Jumbo to be joining Forever Friends with a wealth of activity and exciting plans for 2014. We’re really looking forward to seeing the puzzles launch and to be working with such a strong partner.”

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