LICENSING NEWS

Jumbo teams up with Nickelodeon

Published on: 11th February 2013

Jumbo Games has announced a new partnership with Nickelodeon & Viacom Consumer Products to produce a range of puzzles and games centred around The Jim Henson Company’s Dinosaur Train series.

Created by Craig Bartlett, the series features a young Tyrannosaurus Rex named Buddy who, together with his adoptive Pteranodon family, takes the Dinosaur Train on a variety of adventures through prehistoric jungles, swamps, volcanoes and oceans to discover basic concepts in natural science, natural history and palaeontology. The show currently airs every day at 3pm on Nick Jr. Nickelodeon & Viacom Consumer Products represents the merchandising business for the property on behalf of The Jim Henson Company within the UK and Ireland.

Gray Richmond, managing director at Jumbo Games, said: “We are really excited to further strengthen our relationship with Nickelodeon and to have the chance to bring to life the wonderful world of Dinosaur Train. We’re huge fans of this popular children’s show and hope our colourful range of puzzles and games will be a hit with Dinosaur Train lovers.”

The initial range, due for launch in July 2013, will include four puzzles in one box, focusing upon the main characters from the show and featuring different shapes and piece counts presented in a handy compact suitcase box with a plastic handle for easy transportation; an assortment of four 35-piece puzzles featuring different images; and a pack of 36 brightly-coloured, super-sized playing cards featuring all the characters from the series. Suitable for two to four players, participants can play four different traditional games.

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