The company is partnering with Mattel to produce a range of licensed foam puzzles.
The new range will be available in January and will consist of Jumbo’s popular foam puzzle formats, Giant Foam Floor Puzzle and 4-in-1 Shaped Bath Puzzles, offering both retail and consumers something different in this category.
“Thomas & Friends is a fantastic evergreen property that is hugely popular with parents and children, so it’s great to be working with Mattel.” said Stewart Middleton, managing director of Jumbo. “It’s for this reason that we are really excited to introduce this popular licence to our portfolio and look forward to the products entering store later this year.”
“This is a fantastic opportunity to extend our relationship with Jumbo Games,” added Jo Gunn, category manager at Mattel. “We are looking forward to offering new and exciting lines to Thomas fans in this important category.”