The company has sold over 14,000 units in just one week.
The Emotify game is played in two teams of up to 2 – 10 players in each team. In each turn, a player of one team spins the wheel to determine the category/theme. The choices are: Entertainment, People, Places, Actions, Brands and Free-to-Choose. The chosen team player must then make a sequence out of the emoticons, and their team must try to guess the correct answer.
“We are delighted with the initial success we have seen since launching the Emotify game,” said Stewart Middleton, MD at Jumbo. “Whilst we thought the product would be popular, especially with the theme being so relevant to audiences at the moment, we couldn’t have predicted such fantastic success. To have seen the item sell out in one week is something we are truly ecstatic about.”
Jumbo has fast-tracked the next production run of the Emotify game, which will be back in stock within a fortnight.