The deal with Hive owner, Space Entertainment, is Jupiter Toys’ first licensing agreement and covers multiple territories.
The Hive is a new CGI series of 26×30 minute episodes, which follow the story of a family of bees. The show has received positive viewing figures from ITV and Disney Junior, with the latter reaching 3 million views from children aged four and over.
Jupiter Toys adds to a list of licensees which includes Mookie Toys for master toy, EMI, Moonpig, Blues Clothing, and Aykroyds TDP. A major retail launch is set for spring/summer, incorporating an initial DVD release through ITV DVD.
Mark Hurry, director of licensing at Space, said: “Jupiter Toys has manufactured and distributed for a number of brands and we’re really thrilled it has chosen The Hive for its first venture into the licensed goods sector.”
Charles Simmonds, MD at Jupiter Toys added: “We’re delighted to have secured the licence for The Hive and are very excited about the many possibilities that exist to incorporate the show’s wonderful themes and images into our products. The Hive is about nature, education and having fun, as are our toys, so we hope to add something positive to the overall concept and bring kids closer to a show that has every potential to be a big hit for many years to come. We are very glad to be a part of it.”